InspirationWorks signs Waybuloo

Katie Roberts

By Katie Roberts

November 23rd 2009 at 11:47AM
InspirationWorks signs Waybuloo

Firm signs deal with RDF Rights for the electronic learning category for the pre-school property.

InspirationWorks are developing a range of educational electronic toys which reflect the fun and learning associated with Waybuloo.

Backed by a TV advertising and marketing plan, the range will be unveiled at forthcoming retailer previews in the UK, and at subsequent Hong Kong and Olympia fairs. The line will be launched for autumn/winter 2010.

Dave Martin, UK director and general manager said: "Waybuloo was an obvious choice for us and further strengthens our licensed portfolio – we are extremely excited and confident in Waybuloo’s long term potential."