Inspiration Works to produce educational products based on pre-school hit, Peppa Pig.

The firm will launch its range of products based on the show's leading characters this autumn.

The range includes the Peppa Pig Fun Phonics game featuring eight activities, and the Peppa Pig Magic Mirror, complete with sound effects.

“Peppa was an obvious choice for us when further strengthening our licensing range,” said InspirationWorks' Tracey Devine. “We are extremely excited by the retailer reaction we have had so far and are confident in Peppa’s long-term potential.”

To find out what other licensing deals have been signed for Peppa Pig, visit ToyNews' sister site, Licensing.biz