Innovation First teams with Mind Candy

Samantha Loveday

By Samantha Loveday

January 10th 2012 at 11:31AM
Innovation First teams with Mind Candy

Firm to launch Bobble Bots Moshi Monsters in Europe and the US this spring.

The firm behind the Hexbug brand, Innovation First International is teaming up with Mind Candy to launch a new Bobble Bots Moshi Monsters line.

The range - which is based on the Moshling characters from Monstro City - will include bobble-head mini robotic pets and customisable play-sets leveraging the patented Hexbug Nano vibration technology.

It will launch across Europe and the US from the spring.

The initial product range will include 24 battery-operated collectible Moshlings and a variety of 3D 'dollhouse' replicas of the streets, yards, buildings and houses found online in Monstro City. Every Bobble Bots Moshi Monsters product will include secret codes to unlock digital assets in the online world, further enhancing user experience and designed to drive re-engagement back to the site.

"We are thrilled to partner with the global Moshi Monster sensation as we step into new and exciting product areas," said Tony Norman, president and CEO of Innovation First International. "Fueled by the rapid growth and success of the Hexbug brand, we are excited to inject our patented vibrating movement technology into this new line of toys, while introducing new social play patterns so kids can collect Moshlings, care for them and accessorise their own personalised Monstro City in the physical world."

Darran Garnham, chief business development officer at Mind Candy, added: "We're proud to work with Innovation First, whose approach to product development goes hand in hand with our brand philosophy of delivering ground breaking entertainment experiences that are fun, safe and educational for kids of all ages.

"We've had a successful transition into the offline world up to this point, and are excited to see our fans reaction to this new and innovative range."

Innovation First will be showcasing the new Bobble Bots line at London Toy Fair later this month, Nuremberg Toy Fair and US Toy Fair in February.