The Double Your Collection collector programme encourages children to collect five Hot Wheels cars in order to obtain a limited edition gold car.
After retaining its number one position in the vehicle super category, Hot Wheels is set to roll into 2017 with a new multi-platform brand campaign, Double Your Collection.
Set to launch on February 6th, the Double Your Collection collector programme kicks off by encouraging children to collect five Hot Wheels cars in order to obtain a limited edition gold car.
Once fans have collected their limited edition gold car, 20 winners will also get the chance to double their collection throughout February and March.
To support the campaign, online, social media and digital activity is set to launch, as well as kids media press partnerships, kids media competitions and blog reviews.