Hexbug takes Nitro Circus toys to retail

Jade Burke

By Jade Burke

August 16th 2017 at 4:48PM
UPDATED August 18th 2017 at 9:47AM
Hexbug takes Nitro Circus toys to retail

‘Hexbug’s reputation for developing fun and innovative toys is exactly what we were looking for and they have really delivered,’ says Nitro Circus’ Peter Maule.

Fans of Nitro Circus will now be able to bring the action home with them thanks to the latest toy line from Hexbug.

A range of air bound stunt toys have made their debut, which come with characters equipped with Nitro Circus’ trademark contraptions.

In addition, Hexbug is rolling out an augmented reality app that will allow users to capture their jumps using a smartphone, a provided mobile phone stabiliser and AR cards that add special effects to stunts.

“It’s important to me that Nitro Circus is family-friendly and that kids can get in on the fun and excitement,” said action sports icon and Nitro Circus ringleader, Travis Pastrana.

“These toys are awesome. Not only do our daughters love them, but even Bilko and I checked them out and had a blast.”

The new toys are available to purchase from Target, with other retailers including Toys R Us set to stock the items.

Peter Maule, global head of consumer products at Nitro Circus, added: “The contraption segments in the Nitro Circus Live show are some of the most popular with fans. Now Hexbug is bringing all of that hilarious mayhem to kids for the very first time.

“Hexbug’s reputation for developing fun and innovative toys is exactly what we were looking for and they have really delivered.”