Hasbro takes on new licensees

Katie Roberts

By Katie Roberts

November 3rd 2011 at 11:47AM
Hasbro takes on new licensees

Firm's global licensing team is continuing to add partners to its portfolio.

The CSL group of companies has sealed a deal to bring Transformers: Dark of the Moon branded mobile phones to Malaysia, Singapore, Indonesia, India and Thailand this autumn.

Meanwhile, Spearmark will make Transformers Prime and My Little Pony back to school and household items, including lunchware, drinkware and lighting. The products will launch in summer 2012 in the UK and Ireland.

Finally, Ingo will create Nerf branded electronic accessories, rolling out in Spain this winter and following in the rest of Europe in spring 2012.