Hama Beads arrives on TV in 2018

Jack Ridsdale

By Jack Ridsdale

November 14th 2017 at 4:27PM
UPDATED November 14th 2017 at 4:33PM
Hama Beads arrives on TV in 2018

The company has announced plans to ramp up marketing and PR support for the coming year.

DKL Marketing is looking forward to 2018 with the announcement of a renewed marketing and PR effort for Hama Beads featuring campaigns to further broaden Hama Bead brand awareness and support its retail partners.

Leading the activity will be the Hama Beads TV campaign, which will run over the Easter 2018 period. The fun packed advert will feature on channel 5, Nickeloden, Disney Junior, Boomerang and Nick Junior, delivering in excess of 100 TVRs.

Further marketing and PR will take place across the entire Hama Bead range including kids press and influencer outreach with support from newly appointed PR company, Norton PR. The objective will be to build on the existing loyal following for the brand, together with introducing more new parents to the high play value of Hama Beads, reinforcing Hama as the number one Bead brand. Having successfully completed the first-ever Hama Fun Day retailer tour, there are also plans for various demonstration tours throughout 2018.

“We are excited to be bringing TV advertising back into the Hama Bead marketing mix," commented David Allen, sales and marketing director at DKL. "It is however, just a small part of our plans for 2018 as we have a huge amount of new activity to announce, all of which will support our retail partners.”