Supplier offering readers £10,000 worth of toys; promotion will reach half a million children.
Goldfish & Bison has partnered with Beano publisher DC Thomson to give away hundreds of Wham-O Aqua Force Crossbow and Slip’N Slide Whitewater Blast toys.
The Golden Ticket promotion will be running in kids’ comic The Beano until September 4th, and in the August issue of BeanoMax. It will reach over half a million kids aged six to ten years old each week.
The Beano will promote The Golden Ticket competition online, in-store and on TV, and will highlight the Wham-O water toys. Goldfish & Bison is also complementing the activity with a full-page advert in The Beano.
45,000 unique visitors have registered for The Beano website since the promotion began.
Alex Kovacevic, brand manager for Goldfish & Bison, said: “The Beano and BeanoMax are a perfect partnership for the Aqua Force and Slip’N Slide brands. The Golden Ticket promotion offers us a fantastic opportunity to get kids out in their own garden playing with our brilliant range of cool water toys during the summer holiday, especially now the sun has finally arrived.”
DC Thomson’s head of brand marketing John-Paul Murphy added: “Goldfish & Bison is a superb partner for our promotion. They have provided some fantastic, on-brand prizes to our Dennis & Gnasher’s Golden Ticket activity, that have our readers feverishly excited about the prospect of winning. So much so that we were excited to include them in our TV advertising to highlight the great prizes.”
For more details on The Beano’s Golden Ticket activity, visit ToyNews’ sister site Licensing.biz.
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