The Australian Toy Association Toy of the Year Awards rewarded the most innovated new products and companies in the industry.
The Australian Toy Association has honoured UK toy firm Golden Bear for its Sleep Tight All Night product line, awarding it their Nursery Product of the Year award.
The awards, which took place in Melbourne on Sunday night, specifically highlighted the puppy and unicorn characters from the product range, which is distributed in Australia and New Zealand by Jasnor and launched into the market in late 2016.
“We are thrilled with this award win,” commented Barry Hughes, managing director of Golden Bear. “All products were judged on uniqueness, play appeal and sales potential, and as Sleep Tight All Night is our own IP, we are over the moon that the product range has received such an accolade. This gets the year off to a fantastic start ahead of further developments planned for the range in the near future.”
ToyNews has reached out to the Australian Toy Association for a full list of winners from the event.