Golden Bear enters final straight with 100 days to go to London 2012

Katie Roberts

By Katie Roberts

April 18th 2012 at 11:46AM
Golden Bear enters final straight with 100 days to go to London 2012

Toy licensee is ready for a race to the finish in its Olympic journey.

It’s officially 100 days to go to the 2012 London Olympic Games and the home straight for Golden Bear in meeting demand to supply Olympic mascots to all who want them.

Christine Nicholls, marketing director commented: “It seems to have been a long time coming and now, with just 100 days to go, it’s fair to say we can see the finish line in what has been an epic and very rewarding journey for the company

“It is with great honour that we have been able to produce such an iconic symbol as the Olympic Mascots, Mandeville and Wenlock plus of course the Team GB Pride Lion collection.

"To be so involved in such a historic event is not something that many people can experience first hand and we intend to make the most of it and relish in every moment of the weeks to come.”

With just weeks to go until the opening ceremony, Golden Bear’s marketing plan is in full swing while the delivery schedule is full steam ahead to meet the demand of the consumer.