Annual event gains strong coverage and consumer interest.
On the morning of the Dream Toys event, GMTV featured the event on four separate occasions. The two longer pieces aired at 7.39 - 7.43am and 9.08 - 9.12am.
The first section gained 1,051,870 viewers, making up 21.8 per cent share of the available audience. 201,060 of these viewers were housewives with children.
The second slot saw a total of 1,029,240 viewers (16.7 per cent of available audience), of which 188,710 were housewives with children.
To view the coverage on the GMTV website, please click here.