Liz Bailey joins the firm, having previously worked at LEGO, Playmobil and Crayola.
Funrise International has appointed Liz Bailey as its UK sales manager.
Bailey started her career in toys at LEGO before moving to Playmobil, and then to Crayola where she worked with Funrise director David Martin for five years.
“I’m delighted to be working with Liz again," said Martin.
"She has a tremendous record of success and will be a major asset to the team as we grow the business. Liz will take responsibility for a number of major accounts, selling the market leading Gazillion Bubbles brand and the all new Tonka Vehicle lines which re-launch for A/W 2016.”