A blend of the popular poo emoji and unicorns, the new property launches with toys, apparel and digital content.
Fun2Play Toys, manufacturers of a popular line of emoji-themed toys, is unveiling its new property, Poo-nicorns at this week’s Licensing Expo.
Licensors, retailers, distributors and media will be invited for an exclusive look at the new Poo-nicornicopia line, a blend of the popular poo emoji and unicorns.
Under the leadership of the industry veteran, Jacqueline Vong, the launch of the Poo-nicorns is a broader product and entertainment line, consisting of toys, games, apps and content, launching this summer and over the autumn.
A new digital game, still comic and web series, created by the digital studio AnimangaPLUS, with support from Dynamite Entertainment, will be launched this summer.
“We are very excited to be working on comics and animation for such a growing and dynamic brand as Poo-nicornicopia. The people at Fun2Play are a pleasure to work with and have true vision for how to build a kooky and fun brand,” said Mark Northwood of AnimangaPLUS.
Partnering with Intimo in time for the 2017 holiday season, Fun2Play Toys will introduce new Poo-nicorn themed sleepwear, alongside a toy line featuring Poo-nicorn plush products.
Evert Weenink, co-president of Fun2Play Toys, added: “The Poo-niconrs are shaping up to be a huge hit this holiday season, capturing imagination, humour and trends all in one.
“We are very happy to be able to create a robust content strategy to grow the Poo-nicorn brand throughout 2017 and beyond.”