Frugi to bolster soft toy collection in 2017 with circus-inspired range

Billy Langsworthy

By Billy Langsworthy

November 15th 2016 at 11:55AM
UPDATED November 15th 2016 at 4:14PM
Frugi to bolster soft toy collection in 2017 with circus-inspired range

The new line will be inspired by the colourful world of the Frugi circus, with Radish the Rabbit, Cosmic the Lion and Ziggy the Tiger Frooglies joining the soft toy collection.

Frugi will be expanding its toy offering next year with a circus inspired AW17 collection.

Having made its debut into the toy market in 2016 with the launch of the Frooglies soft toy line, retailers can now order the new collection, ready for launch in their stores from July 2017.

“Frooglies have been a tremendous success for Frugi and we are so excited to be developing the collection," said Frugi co-founder Lucy Jewson.

"Our circus inspired theme for AW17 has been so much fun to create and the new Froogli characters have topped off the season perfectly. Every season we ensure we listen to our customers and retailers, and demand for more from the Froogli family was unanimous, so we are looking forward to welcoming our new characters.” 

The new line will be inspired by the colourful world of the Frugi circus, with Radish the Rabbit, Cosmic the Lion and Ziggy the Tiger Frooglies joining the soft toy collection.

The new Froogli characters will be available in matching comforters for little ones, and AW17 will also mark the launch of brand new Froogli rattles.