Series 3 of the collectable craze will be sampled to pupils across the UK.
Flair is to repeat a successful school sampling campaign for Trash Pack.
This year pupils will be challenged to design a Trash Pack Recycling Superhero with a ‘great, high value’ prize up for grabs.
The new campaign will be promoted with advertorial in the teacher and pupil editions of education mag First News, which reaches up to 1.5 million readers.
Anne-Marie Noon, marketing manager, GP Flair, said: “We are delighted to once again be working with First News to promote The Trash Pack within schools. Kids love all things gross and have really engaged with the Trash Pack brand so it’s great to be able help children to understand recycling and bring a positive message to the classroom in a fun, totally Trashie way.”
Last August Flair announced it had sold over 1.45 million ‘Trashies’ since launch, making it a top three collectable property according to NPD stats.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.