Fisher-Price enters 'boogie wonderland' with new Bright Beats toy line

Jade Burke

By Jade Burke

September 8th 2016 at 11:32AM
UPDATED September 8th 2016 at 12:01PM
Fisher-Price enters 'boogie wonderland' with new Bright Beats toy line

Fisher-Price is hoping to gets kids and parents ‘boogying’ with the help of its new Bright Beats toys, and with a new campaign starring celebrity mum Kimberly Wyatt, the firm hopes the range will be a success at retail.

Building on the success of the BeatBo toy from its Bright Beats line, Fisher-Price is introducing a range of new items to the collection, along with the launch of a brand new campaign to get kids ‘boogying’.

Each of the new toys boast music and dance themes, designed to help get pre-schoolers moving. For example, the new BeatBelle, the sister of BeatBo, features songs, learning content and dance moves.

Other new items include the Bright Beats Learnin’ Lights Dance Mat with motion sensors and puppy companion, BeatBowWow.

“We know that music and dance are themes that pre-schoolers love, and furthermore, active playtime encourages important physical and cognitive development in those early years,” Wendy Hill, brand activation director at Mattel UK, told ToyNews.

“Babies will enjoy grooving with their new friends while they learn about the alphabet, colours, shapes and more, through fun interactive play.”

Thanks to the success of Fisher-Price’s original BeatBo, Hill has revealed that the company has high expectations for the toys.

Hill continues: “We are very excited to expand the Bright Beats line following on from the success of BeatBo. We know these themes really appeal to parents as they encourage their children to learn and develop through play.

“The range has been well received by our retailers and we have high expectations for the line.”

With celebrity mum Kimberly Wyatt also getting on board with the #BeatBoBoogie campaign, Hill believes that it will be a hit with children, as well as parents looking to encourage active play.  

 “As a professional dancer and mum, Kimberly is very passionate about encouraging active play and learning through music and dance themes,” added Hill.

“Kimberly and her daughter Willow will be fronting the initiative showing off their dance moves and encouraging parents to share their little ones’ very own #BeatBoBoogie on the Fisher-Price Facebook page.”