Fidget toys storm retail

Jade Burke

By Jade Burke

June 5th 2017 at 11:34AM
UPDATED June 6th 2017 at 3:46PM
Fidget toys storm retail

Following the launch of Fidget Spinners and crowdfunding hit Fidget Cubes, retailers have witnessed a surge in sales with fans of the toys, with one retailer revealing they have sold ‘precious little else’ throughout May.

The introduction of fidget toys is taking the retail scene by storm, with retailers selling out daily of the Fidget Spinners.

And with the Kickstarter hit Fidget Cubes heading to stores this summer, retailers have enjoyed one of the most profitable months all thanks to the new craze, with one retailer citing that they had sold ‘precious little else’.

Designed for play, the fidget toys have been described as good fun but will also help kids with ADHD, anxiety and special needs, thanks to the toys’ many features including flicks, switches, buttons and more.

“It’s been really great for us because I think without the fidget toys we would have had quite a poor start to May because we have sold precious little else,” Dave Carter owner of the Arcade Toy Shop, told ToyNews.

“With the Fidget Spinners, we have been begging, borrowing and stealing off of other shops locally, splitting orders and sharing information on which wholesalers have got the toys and getting them that way.”

With more children opting to use tech toys, quite often with a screen, the influx of fidget toys is a welcome alternative to the toy industry, which provides kids and even some adults with a product to relax with.

We have been borrowing and stealing off of other shops locally, and sharing information on which wholesalers have got the toys. 

Alicia Peyrano, CEO and founder of Little Citizens Boutique, cited: “With the proliferation of screens, I think our sense of touch has been underestimated and overlooked for some time.

“It’s cool that this toy started off as a meditative relaxing toys to help children with autism or people who fidget. Here’s hoping for more manual toys to experience and make our senses come alive.”

Now that toy firm Zuru is also getting in on the trend with its own fidget toy version, Spinzips, it looks like this craze will not be going away anytime time soon, making it a sales opportunity today’s retailer should not miss out on.

“We have had the fidget toys and sold out and people have been constantly asking for them. We haven’t sold anything else for the last few days apart from the Fidget Spinners and Fidget Cubes,” continued Mandy Middleton, owner of Toys n Tech.

“The kids seem to like playing with them for concentration and fiddle toys provide them with something to fiddle with. We have received positive feedback on that side of it.”