The initiative will see the toy retailer donate toys to charities for every purchase made via its site or in stores throughout May.
Independent toy retailer, Fat Brain Toys, is set to donate around 10,000 toys to children in need as part of its #FatBrainGives initiative.
For every purchase made in May, the retailer will donate a toy to a charity serving children in need.
To participate in the initiative, customers can purchase from a selection of more than 2,000 toys from the company’s website or stores this month.
“We believe that toys are the tools of childhood and that the simple act of playing allows kids to develop a lifelong love of learning,” said Mark Carson, president and co-founder of Fat Brain Toys.
“We are excited to work with four great charities to supply kids in need with toys that will inspire them and provide them with the chance to play – purely and authentically.”
Fat Brain Toys has partnered with the following charities:
Military Children’s Charity, Inc
Boys Town Foster Family Services
New Alternatives For Children (NAC)
Communities in Schools