The product is being launched in the wake of growing interest and a great increase of female players around the world.
Panini has announced that for the first time ever, the UEFA Women’s Euro tournament will get its own sticker collection. The twelfth women’s Euro tournament and will be held in The Netherlands from 16th July to 6th August 2017.
Consisting of 334 stickers over 40 pages, this jam-packed collection features some of the most successful players in the women’s game. Featuring the 16 National Teams, facts, stats, bios and an impressive double-page spread dedicated to the history of the competition, this collection is sure to be a hit with fans of the game.
Space has been dedicated to the National Teams with 20 stickers dedicated to each team: 18 medium close-ups, one team photo and a special sticker featuring the National Team's crest. Each sticker is enhanced by a series of data on the player and team: club of origin, role, height, date of birth and year of international debut along with team performance stats for the history of the championship.
Panini UK will be supporting the launch with a multi-dimensional marketing campaign including press and digital advertising, nationwide sampling, promotional giveaways, a dedicated social media campaign and investment at retail across key listings.