Eolo Toys signs Marvel license for Helix Flyers range

Jack Ridsdale

By Jack Ridsdale

November 29th 2017 at 3:40PM
UPDATED November 29th 2017 at 4:00PM
Eolo Toys signs Marvel license for Helix Flyers range

Helix Flyers are Eolo's flagship products for 2018 and will be bolstered with the full Marvel experience.

Hot off the release of the Avengers: Infinity War trailer, Eolo Toys has signed an EMEA deal with Marvel to bring the firm's iconic characters to its Helix Flyers range, the company's flagship range for 2018.

The product, a flyer which includes an easy launcher and requires no use of batteries, takes consumers back to traditional outdoor play. Kids can get in on the action with Avengers and Spiderman Helix Flyerz, make your super heroes fly up to 10 meters.

The Global Toy company has already secured the product in 12 markets, with exclusive distribution deals and TV MKTG. 

Marvel joins such high-profile licenses as Disney, Star Wars and Minions, bolstering the already diverse product range.

"Both the product and tv commercial look amazing! We are very excited, as 2018 will be a great Marvel Year," read a statement from the Eolo team.

The product release is scheduled for the spring-summer 2018 campaign.