Retailer enters a two-year agreement to become the sponsor of the Charlie Fox Club.
The Charlie Fox Club is Leicestershire’s Club for five to 16 year-olds, which will now be called The Charlie Fox Club in association with Dominoes Toys.
Dominoes is a supporter of Leicestershire Sports and also sponsors two local Football Teams including Ratby Junior Football Club and the Oadby Owls Under 13s.
The Dominoes Logo will appear on all Charlie Fox Club Literature and Dominoes hopes to start selling the Charlie Fox Membership packages in the store. From time to time Charlie Fox members will also be able to take advantage of ‘exclusive’ offers at Dominoes. LCC Players will be visiting the store this summer and will be keen to sign-up new Charlie Fox members while there.
Mike Siddall, chief executive, Leicestershire County Cricket Club, said: "It is a pleasure having Dominoes Toys work with us in the development of The Charlie Fox Club and we thank them for their support."
Ginette Gisborne, marketing manager, Dominoes Toys, added: "We are very pleased to become the new sponsor for the Charlie Fox Club, engaging children with sport in their free time is fantastic.
"We will work closely with Leicestershire County Cricket Club over the coming months to develop our ties with Charlie Fox and make it an even more exciting kid’s club to be a part of."