‘Teaming up with a cinema chain seemed like a logical step to promote our Disney license,’ says DKL’s Emma Damerell.
DKL has teamed up with Savoy Cinema to mark the release of the new Finding Dory Scentco Scented Stationery license.
Emma Damerell, marketing executive at DKL, said: “We are constantly looking for new ways to promote our fantastic brands.
“Teaming up with a cinema chain seemed like a logical step to promote our Disney license.”
The team at DKL and the Savoy Cinema have also worked together on social media, in-store displays, giveaways for visitors and competitions as part of the new deal.