Disney reveals e-commerce platform, shopDisney

Jade Burke

By Jade Burke

September 26th 2017 at 3:46PM
UPDATED September 27th 2017 at 8:29AM
Disney reveals e-commerce platform, shopDisney

The destination will offer fans branded items, including toys, apparel and more.

Disney has unveiled its new e-commerce destination, offering fans an assortment of branded goods from toys and accessories to apparel and homeware.

Dubbed shopDisney, fans will be able to find authentic Disney Parks merchandise, as well as Pixar, Star Wars and Marvel items and ‘create your own’ customisable products.

A new prototype Disney store design has also been revealed, and will be tested in select locations worldwide to bring Disney to life at retail through technology, storytelling and cast member interaction.

“No one creates experiences like Disney and our pilot stores will be testing grounds for interactive features, which will differentiate the Disney shopping experience in the changing retail landscape,” said Jimmy Pitaro, chairman of Disney consumer products and interactive.

“Online, shopDisney is the ultimate destination for the most extensive collection of curated merchandise from our stores, parks and licensed partners. This combination creates a powerful omnichannel experience that represents the next generation of Disney retail.”

The Disney store prototypes are open in Century City and Northridge in the US, as well as in Nagoya, Japan and Shanghai, China. Two more prototypes are set to open their doors in 2017 in Miami on September 28th and Munich, Germany later this year.

Paul Gainer, EVP for Disney Retail, added: “We know our fans are looking for a one-stop-shop to find the most compelling product out there and with shopDisney we are uniquely positioned to curate the very best of Disney, Pixar, Star Wars and Marvel merchandise.

“We’ve also added product categories and brands that speak to new audiences following the success of our collaborations in the fashion space.”