The retail partnership will allow all exhibitors to maximise pre-Christmas sales with the event taking place a week before Black Friday.
The Digital Kids Show returns to the UK in 2017 (November 18th to 20th), which will see the event join forces with Amazon as official retail partner. The retail partnership will allow all exhibitors to maximise pre-Christmas sales with the event taking place a week before Black Friday.
Last year’s event played host to a wide array of toy, tech and children’s media producers including Magformers, Anki Overdrive, YouTube Kids, CBBC and Kaspersky and the 2017 show already boasts the online retailer and bank, Barclays.
"We are absolutely delighted to be teaming up with a powerhouse such as Amazon. They are the perfect fit for the Digital Kids Show and we look forward to working alongside them to take the pain out of Christmas shopping for our visitors," commented Aisha Tilstone, founder of the Digital Kids Show.
"The main feedback we had from attendees last year was that they wanted to experience the products at the show with a view to buy them and we’ve responded by adding the scan and buy facility with Amazon.”
The Digital Kids Show will take place at EventCity in Manchester on November 18th and 19th for consumers and on the 20th for more than 600 schools.