Digital board games? Kids still prefer the real thing...

Lewis Tyler

By Lewis Tyler

September 13th 2012 at 12:52PM
Digital board games? Kids still prefer the real thing...

And so do parents, according to the latest research from Dubit.

When comes to board games children still prefer the real thing rather than playing the digital equivalent on iPads and PCs. That’s one of the findings from research into board games conducted by Dubit on behalf of ToyNews this month.

So what do kids know and think about board games?

By the age of 12, 98 per cent of kids have played at least one of the 17 board games featured in the survey, which includes classics such as Snakes and Ladders, Monopoly and Connect Four. Dubit’s data – which includes research from 500 children – shows that 33 per cent of children have played between five and eight of the games, while 30 per cent have played between nine and 12 overall.

Read Dubit's findings in full...

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.