Dubbed Crayola Imaginables, users can upload an image of a child’s doodles and wait four weeks for it to be transformed into a soft toy.
Crayola is planning to develop kids’ imaginary drawing into plush items, with its brand new service.
Dubbed Crayola Imaginables, the service will transform a child’s piece of artwork into a life-size plush toy.
By uploading a digital photo or scanning a drawing, and uploading, emailing or texting it to the Imaginables website, a new plush character will be designed using the child’s doodles.
It takes four weeks for the plush to be developed, and will cost a flat rate of $99 for a 16-inch toy.