Crayola reveals new animated characters

Jade Burke

By Jade Burke

November 30th 2016 at 11:51AM
UPDATED November 30th 2016 at 11:54AM
Crayola reveals new animated characters

‘As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences,’ says Crayola’s Melanie Boulden.

Crayola has debuted a cast of four new animated characters to help engage with its audience.

The firm’s new characters include Scarlet, Denim ‘Denny’, Asparagus ‘Gus’ and Goldenrod ‘Rod’, who have all been designed to encourage customers to connect with different personality traits.

"As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences," said Melanie Boulden, SVP of marketing at Crayola.

You can check out the rest of the story over at our sister site, Licensing.biz.