The toy, art and stationary manufacture will market and distribute Slime kits in the US.
Cra-Z-Art has signed a licensing agreement with Nickelodeon to market and distribute Slime kits across the US.
The Slime kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network's iconic and beloved green goo. Available this March, Slime will also come in a variety of colours and textures, including glitter, neon, and glow in the dark.
"Cra-Z-Art is very excited to be partnering with Nickelodeon to produce a branded Slime product for the consumer marketplace," said Cra-Z-Art Chairman, Lawrence Rosen.
"We quickly saw the make-your-own slime craze gain momentum and who better to partner with than the iconic home of Slime, Nickelodeon. Of course, Nickelodeon Slime is also a perfect complement to our current popular arts and crafts segment. Like all of our great products, our Slime kits will allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning."
Nickelodeon Slime will be manufactured in the USA and is expected to be available at major retailers in March, prior to the Easter holiday.