Kelly has held senior roles at Waterstones, Apple and The Creativity Hub.
Coiledspring Games has appointed Rory Kelly as its new key account manager.
Boasting experience within many retail industry roles including buying, wholesale and account management, Kelly has held senior roles at Waterstones, Apple and The Creativity Hub.
‘Throughout an already illustrious career, Kelly has built relationships through understanding the needs of retailers and connecting them with the products that consumers love,’ read a statement from the firm.
“I have been really impressed with Roger and the Coiledspring team over the last two years,” said Kelly. “I am energized by the range that they offer across toy, book and specialist gift retail and am excited about introducing it to retailers.”
Managing director, Roger Martin, added: “It’s a fantastic opportunity to continue working with Rory after working so closely with him during his time at The Creativity Hub.”
Kelly will oversee the growth of key lines with a number of existing and new national accounts.