Christmas sales of tabletop games to trump 2015 figures, predicts Drumond Park

Billy Langsworthy

By Billy Langsworthy

November 21st 2016 at 8:11AM
Christmas sales of tabletop games to trump 2015 figures, predicts Drumond Park

Research by the firm reveals that parents have bought, or are planning to buy, at least three table-top games for their family to enjoy.

A survey by Drumond Park is predicting a 51 per cent increase in the purchase of table-top games this Christmas over last year.

1,004 respondents, all parents of four to nine year-olds, answered an anonymous questionnaire online and the research confirmed that on average this year, parents have bought or are planning to buy at least three table-top games for their family to enjoy.

This is on top of the six games they already own, on average. The number of new purchases is likely to reach a peak average of 3.27 for parents of six-year-olds, a 51 per cent increase over 2015.

“We are hopeful that such a quantum leap in purchase intentions may indicate a fundamental shift in the mindset of parents," said Mary Wood, marketing director at Drumond Park.

"Perhaps they feel that electronic games, while very popular with their children, don’t bring the family together in the same full-on way that a rumbustious table-top game can. The entertainment and social engagement value of games is infinite, and we believe UK parents are acknowledging that in their Christmas buying list.

“There’s no doubt about it, whatever difficulties our harried 21st century lives throw at us, table-top games are a perfect outlet for good old family fun."