Toy companies will continue to work with Chinese manufacturers despite rising costs.

At the Reuters Global Consumer and Retail Summit, bosses from Hasbro, Leapfrog and Toys R Us said that they would continue to work with Chinese toymakers.

With rising wage bills the cost of doing business in China is increasing year-on-year.

Leapfrog chief John Harbour said that China “has built an unbeatable infrastructure for effective manufacturing" while Hasbro CEO Brian Goldner claimed that costs could continue to rise for "many, many years" before business there became unviable.

"Just like you think about Silicon Valley with technology, Hong Kong is the analogous location for toys," Toys R Us CEO Jerry Storch said.