Children's retailers honoured by The Telegraph and Mary Portas

Katie Roberts

By Katie Roberts

February 27th 2012 at 11:20AM
Children's retailers honoured by The Telegraph and Mary Portas

London-based store Kidsen wins the category; PTolemy Toys and Olive loves Alfie are runners-up.

The winners of the Telegraph Magazine's The Best Small Shops in Britain awards were announced last week by Michele Lavery, editor of the Telegraph Magazine and columnist and retail guru, Mary Portas.

The awards were split into nine categories, including children's, bookshops, men's and women's fashion, interiors and more.

Mary Portas spoke of the importance of British retail and said: "The supermarkets took stuff off our high streets and we as consumers went for what we thought was value; it was just cheap. In the process we lost a sense of belonging and of community. I'm fighting to have that changed. We need a new infrastructure to define a new High Street."

Winner of the children's award was Kidsen, based in Kensal Rise, London (owner Corina Papadopoulou pictured with Mary Portas). The shop stocks wooden toys, plush, educational games, role-play toys and pre-school. It also offers clothing, shoes, gifts and homewares.

The Scandinvian children's shop took to Twitter to announce: "Woke up with a very big smile. We are so chuffed to have won @TelegraphMag Best Children Shop Award and to meet @MaryPortas.#sohappy." (@Kidsen)

PTolemy Toys in Brackley, Northamptonshire was one of the runners up. The traditional toy shop stocks a wide range across most categories, including wooden toys, games, dress-up, outdoor toys, jigsaws, plush and more.

The retailer updated its Facebook status after the awards ceremony to say: "Wow what a night! Ptolemy Toys nominated in the Best Small Shops awards hosted by the Telegraph Magazine in London and we came away as a runner up in the children’s category presented by Mary Portas.

"It means so much to us that our customers voted for us and that you love what we are doing! Definitely inspired to keep going and to continue our work with Brackley Shops to promote our traditional market town." (

The other runner up was Olive loves Alfie, a North London store which stocks wooden baby toys along with children and adult clothing. The owner congratulated Kidsen on its win on Twitter, saying: "Well done to our friends @kidsen for taking the award at @TelegraphMag last night. couldn't have been pipped to the post by a nicer person X." (@olivelovesalfie)

To see the full list of winners, simply click here.