Coming in May the appcessories range will be supported with TV, PR and celebrity endorsements.
AppGear, which scooped prizes at London Toy Fair, New York Toy Fair and The Gadget Show Live, is designed by US toy maker WowWee and distributed in the UK by Character Options.
As part of an app toys feature over at our sister publication MCV, WowWee’s creative director Mike Gonzales said: “We set a high bar for ourselves and really wanted to deliver a great play experience. We have some incredible games and some very experienced game designers behind them. It’s all in the quality of the gameplay.”
AppGear is set to launch on May 1st with Foam Fighters (pictured) and Zombie Burbs, each of which will retail at the relatively low price point of £9.99.
“AppGear is providing retailers an opportunity to take a bite out of the app pie,” explains Character Options' marketing director Jerry Healy.
“We have a major marketing drive in place for the launch of each title. Each game will be supported by TV ads, PR and social media activity. An ongoing campaign with leading kid’s social gaming platform BinWeevils will immerse kids into each game.
“In addition we are teaming up with gadget guru Jason Bradbury from The Gadget Show to champion the range to his followers.
“It’s fair to say our traditional retail partners are as excited as we are. But this brand is not just for the toy market – major games retailers are also fully on board.”