The iconic BBC mascots, known as Bugbies, are now the focus of a range of arts and crafts kits developed by the UK’s Creative International, which the firm hopes will help pre-schoolers learn while they play.
UK educational craft kits specialist, Creativity International has joined forces with BBC Worldwide to launch a new range of CBeebies merchandise.
The collection will launch with eight craft kits in total, including Collage Kits, Bugbies Sand Art and more, each providing a different way of enhancing creativity in children with designs based around the CBeebies’ Bugbies.
“We truly feel that a partnership between the most watched children’s channel in the UK and ourselves is the perfect fit, especially when you consider the fact that one of the main aims of CBeebies is to encourage learning through play for children, something that we here at Creativity hold in high regard,” said Rob Ireland, MD of Creativity.
“Children recognise the kooky little shapes from the channel and really enjoy engaging with the toys. The educational crafting element is spot on too, as the CBeebies channel helps pre-schoolers learn while they are playing, so it is a perfect synergy as a product range for parents and retailers.”
Created in house by Creativity, the launch has already been met with a ‘strong positive response’ from a variety of retailers and consumers alike.
“We have a number of trade deals in place and some cracking POS materials for the range. We are looking forward to the next 12 months with a happy smile.”