Cartamundi to 'win hearts' with Play-Doh take on Shuffle card game

Jade Burke

By Jade Burke

April 25th 2017 at 9:34AM
UPDATED April 25th 2017 at 12:41PM
Cartamundi to 'win hearts' with Play-Doh take on Shuffle card game

As the very first card game to feature Hasbro’s iconic putty, Cartamundi is hopeful that the release will be a success with avid fans, while response from retailers has already been positive.

Cartamundi is hoping to ‘win the hearts’ of a big audience, with its latest addition to its popular Shuffle portfolio.

The firm has added Shuffle Twist Play-Doh for fans to enjoy, which marks the very first card game to feature the iconic putty.

“It has all the elements you need to win the hearts of a big audience: a key brand in Play-Doh, two very fun evergreen games in Memo and Happy Families, and let’s not forget, this is the first card game with real Play-Doh included inside,” Hayley McAuley, UK sales and marketing manager at Cartamundi, told ToyNews.

Players can take part in two games with the cards; Happy Families and Memo, which Cartamundi feels will ensure the Shuffle Play-Doh is a hit with every fan of the original card game.

McAuley declared: “As Play-Doh is a very well-known and well-loved brand, and tubs of Play-Doh are included with the cards, we expect this game to be a success this year and beyond.”

Launching at WHSmith and online via Amazon later this year, a number of other top retailers are also in talks to take on the new branded game. And with responses already proving positive, it looks like Cartamundi could have an ‘enormous hit’ on its hands.

Philip Van Herck, category manager of children’s card games and educational at Cartamundi, added: “Shuffle Twist Play-Doh combines two delightful family card games and the fun and creativity that has been the hallmark of Play-Doh for over 60 years. We are sure this game box will be an enormous hit with the family market.”

Cartamundi hopes that the game will allow players to ‘share the magic of playing together’, while bringing Hasbro’s iconic brand to a new generations of fans.