Firm's Royal Flush playing cards were used for a poker game in Tuesday's programme.
BBC's Eastenders was watched by ten million+ families on Tuesday. Viewers saw the poker players getting ready for action - Alfie, Derek, Ian and Jack were all preparing to play with a competitor's deck of cards being shuffled.
At that point, in walks Phil Mitchell with Cartamundi's Royal Flush Playing cards, which he puts on the table. The camera zooms in on both decks.
Alfie takes a moment to decide which deck of cards to play with but chooses to play with the Royal Flush playing cards.
For the action packed “Eastenders” scene click on the link : http://youtu.be/0W1zZWS6NAI