Cartamundi links with Parksons

Katie Roberts

By Katie Roberts

November 5th 2010 at 10:42AM
Cartamundi links with Parksons

Firm announces a strategic alliance with the Indian card manufacturer.

The new deal sees Cartamundi strengthening its international position and targeting new Asian markets.

Parksons Games & Sports is a family-owned business which dates back to 1955. In 2009, the firm realised a turnover of 300 Mio INR (6,8 USD) with 250 employees from its offices in Mumbai and manufacturing site in Daman.

The production capacity is 36 million games per year. PG&S exports their products to 14 countries worldwide.

Parksons Games & Sports produces retail products, promotional cards, casino cards and cards for games and has more than 100 brands in its portfolio.

The firm works with a number of toy suppliers including Mattel, for which it is the exclusive supplier of UNO in India.

The Indian card manufacturer has a direct distribution line to more than 700 wholesalers and 100 sports clubs in the country and works with agents and distributors to deliver products to over 4,000 wholesalers and retailers.