The company's satirical stunt amassed a mind-boggling $100,573.
Cards Against Humanity, makers of the irreverent card game of the same name, just finished a crowd-funded event, the sole goal of which was to dig a very big hole.
“The holidays are here, and everything in America is going really well,” read the description on the Holiday Hole website, “To celebrate Black Friday, Cards Against Humanity is digging a tremendous hole in the earth.”
The website live-streamed the hole digging over Thanksgiving weekend, beginning on Friday, with a counter listing the donations as they came in. Each donation extended digging time by 4 or 5 seconds, with the total donation of just over $100,000 allowing the aimless project to continue until Sunday morning.
Many have speculated that the stunt was intended as a statement on the emptiness that we are left with after participating in the consumerist frenzy of Black Friday sales. Cards Against Humanity themselves, remained tight-lipped offering only a short FAQ featuring the statements below.
What do I get for contributing money to the hole?
A deeper hole. What else are you going to buy, an iPod?
Why aren’t you giving all this money to charity?
Why aren’t YOU giving all this money to charity? It’s your money.
How am I supposed to feel about this?
You’re supposed to think it’s funny. You might not get it for a while, but some time next year you’ll chuckle quietly to yourself and remember all this business about the hole.