The new arts and crafts product is the only children's gift to win at the show.

Carddies has won the Best New Product for Children at Top Drawer.

The kids colouring-in activity has the distinction of being the only children's product to recieve an award at the gift show, which gave out six prizes in total.

Top Drawer hosts exhibitors in the categories: children's, fashion, stationery and greetings and wellbeing.

Launched late last year, Carddies was designed by the mumtrepreneur partnership Esther Winter and Raquel Bello. The pair posted news of the win on Twitter.

You can read about how Winter and Bello started selling Carddies on Amazon on page 50 of the ToyNews Trade Show Special.