CAMPAIGN OF THE MONTH: Redakai, Spin Master

Katie Roberts

By Katie Roberts

May 9th 2012 at 3:26PM
CAMPAIGN OF THE MONTH: Redakai, Spin Master

New boys' action property will be backed by a heavyweight campaign.

Redakai is based on the animated TV series, Redakai: Conquer the Kairu, which is currently airing on Cartoon Network and CITV.

The show follows the story of Ky, a 15 year-old student of ancient martial arts who embarks on a quest to find the Kairu, a primordial alien energy force, and protect it from his extra-terrestrial teenage opponents.

Spin Master’s campaign kicked off in April with a sampling and recruitment drive.

To read the full feature and find out more about the marketing campaign, simply click here.