New boys' action property will be backed by a heavyweight campaign.
Redakai is based on the animated TV series, Redakai: Conquer the Kairu, which is currently airing on Cartoon Network and CITV.
The show follows the story of Ky, a 15 year-old student of ancient martial arts who embarks on a quest to find the Kairu, a primordial alien energy force, and protect it from his extra-terrestrial teenage opponents.
Spin Master’s campaign kicked off in April with a sampling and recruitment drive.
To read the full feature and find out more about the marketing campaign, simply click here.