Q4 will see the roll out of a multi-platform brand campaign to drive awareness for Mattel?s family and kids games portfolio.
The Mattel Fun Times campaign will aim to encourage mums in the UK to make traditional board games a part of the modern family schedule.
The programme has grouped together a range of family and kids games that are simple to set up, easy to play and fit in with family life. Among others it will push IPs including Scrabble, Pictionary and UNO, plus new games such as Chameleon Crunch and Molehill Mania.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.