CAMPAIGN OF THE MONTH: Hot Wheels, Mattel

Katie Roberts

By Katie Roberts

April 10th 2012 at 10:55AM
CAMPAIGN OF THE MONTH: Hot Wheels, Mattel

Brand delivers good growth in January and kicks off biggest ever brand campaign.

The How Do You Drive? campaign will aim to leverage aspirational Team Hot Wheels content to engage boys in the brand and bring to life the excitement of vehicle play across a number of platforms.

TV
Hot Wheels is launching its first ever TV brand campaign, reaching 70 per cent of all UK and ROI boys aged four to nine. The How Do You Drive? creative features a mix of live action stunts performed by Team Hot Wheels intercut with ‘at home’ recreations using Hot Wheels core die-cast cars and track sets. In addition, sports presenter Jake
Humphrey will provide the voice over for the brand ad, as well as bringing to life all product-based adverts throughout the year.

To read about the rest of the campaign, simply click here.