Glow Europe secures a partnership with the nationwide kids fitness project.
Children at FitKid Easter workshops will recieve a free pack of Bumpeez and will be taught some tricks and games to play with the collectable toys.
"Partnering with FitKid will highlight the active nature of Bumpeez as well as encouraging more children to interact with Bumpeez through fun and engaging activities," said Jeroen Menting, Managing Director, Glow Europe.
"This is a great nationwide marketing initiative, which will increase awareness of the Bumpeez brand at a key retail period."
Nicky Kay, Managing Director, FitKid commented: "I’s fantastic to have teamed with Bumpeez to encourage more children to be active while having fun. Bumpeez are great to get children active and playing games with their friends which fits with the ethos of FitKid."
The latest Health Survey for England data has predicted that 25 per cent of children will be obese by 2050.