Bumpeez garners 'unprecedented' support

Katie Roberts

By Katie Roberts

August 17th 2011 at 11:30AM
Bumpeez garners 'unprecedented' support

Over 40,000 retailers back the new collectable as Glow Europe readies for launch.

With one week to go until launch, Glow has announced that many retailers are on board, including Co-op, Tesco, Asda, Sainsbury's and Morrisons and toy stores including The Entertainer, Toys R Us, Hamleys and Smyths.

Newsagents are also on board, including WH Smith and Bumpeez will also be available in High Street convenience stores Spar, Costcutter, Mc Coll’s and Londis and independents, both toy and newsagent.

Jeroen Menting, managing director of Glow Europe commented: "We have been absolutely blown away by the level of interest and support shown by UK retailers for Bumpeez.

"More than half of the retailers are committing additional promotional support that includes FSDU’s, consumer leaflets and window posters. This support will be integral to us achieving our goal of making Bumpeez the UK’s next must-own toy and playground craze."