BTHA champions Star Wars strength for Toy Fair 2017

Robert Hutchins

By Robert Hutchins

October 20th 2016 at 11:42AM
UPDATED October 20th 2016 at 11:48AM
BTHA champions Star Wars strength for Toy Fair 2017

Trade body is confident that through blockbusters like Rogue One, the UK can maintain its position as world’s second largest licensed toys market.

Star Wars: Episode VIII, Despicable Me 3 and a new Cars sequel are predicted to be key drivers in the continued strength of the licensed toy sector for 2017.

The BTHA has highlighted that it expects to see the licensed toy sector continue its run in driving UK toy sales through blockbuster movie tie-ins in the new year, further propelling a market that now represents nearly a third of all UK toy sales.

With the UK positioned as the world’s second largest licensing market, the BTHA fully expects to see the likes of Star Wars, Shopkins and upcoming big franchise sequels maintain the strength of the market with a major showing at next year’s London Toy Fair.

“There is no doubt that Star Wars has been the biggest property of the year so far in both the US and the UK and with the release of Rogue One: A Star Wars Story, it is likely the success of this property will continue,” Majen Immink, head of operations and sales for London Toy Fair, told ToyNews.

“However in the UK we have also seen strong growth across many other categories. Plush is up 17 per cent and games up 15 per cent, outperforming growth in play-sets and action figures, which are typically driven by the big
movie releases.”

Despite its predictions, the BTHA is quick to point out that the health of the licensed toy sector will not over shadow the more traditional lines, a sector in which 58,000 new products launched last year alone.

“It’s a great reflection of the creativity in the industry to keep up with modern day families,” continued Immink. “Toy Fair is a great showcase of the diversity in our industry.”

London Toy Fair 2017 will take place at the Olympia Exhibition Centre in Kensington, London from January 24th to January 26th, 2017.