The retail chain will hold a pop-up shop at all four tour dates in addition to social media support.
Fan LEGO event Bricklive has today announced it is partnering with Toys R Us for its first ever UK tour. Britain’s leading toy megastore will be hosting a pop-up shop at all four Bricklive events across Glasgow, London, Belfast and Birmingham and launching a social media campaign to support the 2017 shows.
Toys R Us has one of the biggest ranges of LEGO sets on the high street and will be bringing the latest and most popular collections to the shows, with many exclusive items available. The collections will also tie into the new content for BRICKLIVE 2017 with our new BRICKLIVE Build Zones that feature dedicated LEGO Minecraft, LEGO Star wars, LEGO City, LEGO Architecture, LEGO Friends, LEGO Technics, LEGO Ninjago and LEGO Duplo zones.
The new tour schedule marks first time visits to Glasgow, which kicks off the national tour to coincide with the start of the school summer holidays on July 20th, and Belfast on August 3rd. The event returns to London on July 27th and Birmingham on October 26th, during the autumn half term.
With an estimated 110,000 visitors over the four events, Bricklive will welcome both professional and amateur fan displays for its crowds of family guests.