Bop It embarks on UK tour

Billy Langsworthy

By Billy Langsworthy

November 14th 2016 at 11:20AM
UPDATED November 14th 2016 at 11:36AM
Bop It embarks on UK tour

The touring experience, created and run by Sense, will challenge shoppers to try the new actions and ‘prove they’ve got the moves’.

Hasbro Gaming is taking Bop It! on tour throughout this month and December.

The game will tour shopping centres across the UK in the run up to Christmas, giving consumers the chance to try out its new moves, such as Whip It, Drink It and Selfie It.

The touring Bop It! experience, created and run by Sense, will challenge shoppers to try the new actions and ‘prove they’ve got the moves’.

“The central feature of this fun and cheeky 10-week tour is the ‘GIF It A Go!’ booth, where visitors can try out the latest Bop It! moves and have them turned into a funny GIF video for social sharing,” said Sense senior account director Nick Swift.

“Those who share their GIFs online get a chance to win their choice of Hasbro Gaming games, while a partnership with toy retailer The Entertainer pushes consumers in-store to collect their prizes.”