Industry sales dip 11 per cent in the first six months of the year.
Research from the NPD has revealed that like-for-like sales of licensed goods are down 11 per cent in the first half of this year.
Frédérique Tutt, licensing industry expert for NPD said: "Since the closure of Woolworths, the licensed market is still finding its feet and the competition is fierce. At the same time, parents want to please their children but they are tightening their belts and watching what they spend."
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