Bladez Toyz flies into retail with Hot Wheels Quad Racerz deal

Jade Burke

By Jade Burke

March 16th 2017 at 11:41AM
UPDATED March 20th 2017 at 12:23PM
Bladez Toyz flies into retail with Hot Wheels Quad Racerz deal

Mattel’s Hot Wheels brand has inked a new deal with Bladez Toyz to develop the iconic toy cars into a new line of remote-controlled Quad Racerz, which the firm anticipates to be its ‘top selling item’ for the year ahead.

Flying toys has always been part of Bladez Toyz’s DNA, so it seems fitting that the toy firm has teamed up with Mattel’s Hot Wheels brand to develop a new line of R/C toys.

After debuting Hot Wheels R/C Bladez Quad Racerz this year, the firm already anticipates the line to be one of its top selling products for 2017.

“Based on feedback so far from all the industry trade shows, we anticipate Hot Wheels Quad Racerz to be our top selling item for 2017/18,” Iain Morgan CEO of Bladez Toyz, told ToyNews.

Since its debut, Bladez has already witnessed a ‘phenomenal’ reaction from UK retail partners, as well as Mattel’s EU subsidiaries.

Morgan continued: “They are all impressed by the innovation and creativity of the Hot Wheels Quad Racerz, and we feel with the current flood of factory generic quadcopters on the market that this is the perfect time for a quality licensed product to be launched.”

With plans for the collection to hit retail shelves this September, the toy firm is encouraging customers to get their orders in soon to avoid disappointment. And it seems the decision to focus on flying toys will continue to be a high priority for the firm, as Bladez gets ready to celebrate its 10th anniversary.

“As the company was founded on flying toys in 2007, it is fitting that we are returning to a core focus of flying for our ten-year anniversary,” declared Morgan.

“We are excited to be embarking on this adventure with Mattel on one of the world’s biggest brands.”