Multi-channel marketing programme to launch 208 sticker book 'The Great Bin Tour'.
BinWeevils, the online kids property featuring bin-dwelling digital characters, now has its own sticker collection by Panini.
The sticker book is titled The Great Bin Tour and follows on from Panini’s successful BinWeevils trading card collection, Mulch Mayhem.
There’s 208 stickers to collect, including special foil stickers and fabric stickers of the new Bin Bots. One of 40 Secret Code Stickers, which allow fans to claim virtual gifts on the website, is also included in each pack.
The Starter Pack includes the album and costs £1.99 RRP while sticker packs cost 50p.
The sticker collection is backed by a multi-channel marketing campaign comprised of: a nationwide sampling and press campaign, regional voucher activity, cover mounting on Bin Weevils Magazine and an on-line launch campaign at Binweevils.com featuring a virtual sticker collection.
Jess Tadmor, head of marketing at Panini UK, said: “We are delighted to be releasing the first official sticker collection for Bin Weevils. We’ve got fantastic editorial content in the albums and brilliant promotional activity lined up and we’re confident that this, along with the exciting online virtual sticker collection campaign, will be sure to drive sales for retailers and make this a very successful collection.”
The latest comScore results show that binweevils.com attracted 1,313,000 unique visitors in October 2012.
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